Our editorial team loved editing Onelife Fitness’s latest campaign video for broadcast and social media. They dug into the everyday activities we all perform to show how gym exercises connect to real life moments and actions at home and work. The creative concepts they developed used a production technique called match cutting to seamlessly show how these two worlds work together. A match cut is a cut from one shot to another where the composition of the two shots are matched by the action or subject and subject matter.
The first concept, “Groceries,” shows the hero doing what everyone does when they get home from the store with a trunk full of groceries… grab and carry as many bags as possible. Our hero makes it from the car to the kitchen in one carry while we used match cutting to tie together shots of our hero carrying weights, illustrating how his work in the gym benefited this life moment. We worked with them to cast the perfect voice talent and then remotely record them from our offices in New York and Baltimore.
Post-Production Starts Before The Cameras Are Rolling
Ensuring you get exactly what the director and client want from the shoot, post-production starts before the cameras ever begin rolling. We recommend creating a brief and bringing in the editors early so they can directly work with the same goals and vision in mind. By doing so, our team can more thoroughly understand the content needs and take the time to decide how the pieces come together. This will in turn help create an in-depth plan for production.
Not sure where to start with your video editing process? Get in touch with our team to set up an intro call and to walk through our process.