Jonathan Hanson - Photographer & Director

Brooks Running "Energize"

A runner runs across the street in Chicago as part of a fitness and beauty influencer campaign for Brooks Running produced by Unrivaled.

Learn about Jonathan's work

A fitness influencer laces up her Brooks running shoes as part of a national ad campaign produced by Unrivaled, an NYC based production company.

The Challenge

Brooks Running, a leader in athletic footwear, is dedicated to enhancing the transformative power of running with their mission to make every day better with a run. In their quest to connect with a broader audience, including casual runners and fitness enthusiasts, Brooks Running introduced three new shoe lines specifically designed to meet the needs of this emerging segment. Our team was tasked with creating a complicated video and photography production in order to create visuals that were used in e-commerce, social media campaigns, in store displays, and billboards all aimed at showcasing these innovative products.

What We Provided

Full Service Photography & Video Production

We created the Brooks Influencer Lab where we brought ten social media influencers across fitness, beauty and wellness categories to Chicago to create a national, integrated campaign that would launch the Energize Collection. Influencers were strategically chosen to appeal to this new audience, not hardcore runners.

We hosted an influencer dinner where we captured video content and facilitated product education with the Brooks’ product team. The next day we produced a motion and stills shoot with three concurrent sets, creating 172 unique campaign assets, including a brand anthem.

The campaign launched with an in-store consumer activations including an experiential, high-tech treadmill for potential customers to test the product and engage with brand reps. Once launched into the mainstream, the campaign lived on billboards in Times Square and Hollywood, in stores at Foot Locker, Six02, and Hibbets Sports as well as 14 social media accounts.