Using CGI For Product Marketing

Warrior Sports is a lacrosse equipment brand owned by New Balance since 2004. Customization is a huge part of the lacrosse industry, and the majority of glove and helmet sales come from college, club and high school teams. Warrior has not traditionally marketed their custom capabilities, but now was the time to change that for the upcoming season. Our goal was to excite and educate club directors, coaches, and players about the Evo QX Gloves and Burn Helmet tech features and show off all the customization options available to teams.