COVID Vaccine PSA
Many people are hesitant to get vaccinated for COVID due to a lack of information and mis-information. Chase Brexton Healthcare, a 501(c)(3) non-profit medical center, providing a range of clinical services, wanted to address it by creating a video. We worked with agency, IDFive, to create an animated COVID vaccine PSA. We were tasked with creating a piece to educate viewers while doing so in a politically neutral tone.
“The campaign was extremely well-received.”
01 Vaxy Nation
We considered diverse backgrounds when creating Vaxy Nation, with the goal of connecting to a wide variety of cultural and socio-economic backgrounds including native Spanish and English speakers. The Vaxy Nation character used inspiration from retro vaudeville shows combined with the sass of present day entertainers, designed to be ambiguous and fun.
02 The Pandemics
Background characters, also known as The Pandemics, dressed similarly unless they had a specific role like being a doctor. They each had different skin tones and hair, with slightly varying heights to appeal to a wide audience.
03 Accessories & Props
As The Pandemics performed different roles in the script, different accessories and stage props were used to drive the story home. Here we see a newspaper with “Fake News” written on it to illustrate misinformation.
