New Balance

Burn X3 Cleat

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Burn X3 Cleat

As part of New Balance’s “Made For Lacrosse” strategy, they crafted this speed-inspired Burn X3 cleat from the ground up. They added additional colorways, a drastic change from its predecessors with bold, bright colors as well as improvements in the design and speed-plate construction of the cleat.

What we provided

CGI, EDITORIAL, Creative Direction

Using CGI and live action, we highlighted key improvements in the shoe design using high intensity, on-field training showcasing their sponsored athletes doing a series of speed and footwork drills. CGI was used to zoom into key foot movements that highlight different features such as the speed plate, shoe collar and the kinetic stitch.